BIPOC Mental Health Month 2021 Toolkit


Formally recognized in June 2008 (and still currently recognized today), Bebe Moore Campbell National Minority Mental Health Awareness Month was created to bring awareness to the unique struggles that underrepresented groups face with regard to mental illness in the U.S.

Bebe Moore Campbell was an American author, journalist, teacher, and mental health advocate who worked tirelessly to shed light on the mental health needs of the Black community and other underrepresented communities.

To continue the visionary work of Bebe Moore Campbell, each year Mental Health America (MHA) develops a public education campaign dedicated to addressing the mental health needs of Black, Indigenous, and People of Color (BIPOC).

This year’s theme is Strength in Communities, where we will highlight alternative mental health supports created by BIPOC and queer and trans BIPOC (QTBIPOC) communities of color, for BIPOC and QTBIPOC communities of color.

Our 2021 toolkit will examine community-developed systems of support created to fill gaps within mainstream healthcare systems. These systems may overlook cultural and historical factors that impede BIPOC and QTBIPOC mental health. The toolkit will explore three topic areas: community care, self-directed care, and culturally-based practices.

  • Community care refers to ways in which communities of color have provided support to each other. This can include things such as mutual aid, peer support, and healing circles.
  • Self-directed care refers to an innovative practice that emphasizes that people with mental health and substance use conditions, or their representatives if applicable, have decision-making authority over services they receive.
  • Culturally-based practices refer to practices that are embedded in cultures and are passed down through generations. They naturally provide resiliency and healing.
  • What You Can Do
  • Resources from MHA
  • Other Resources and Tools

The toolkit will also explore why these types of care are valid and valuable choices people can make for their mental health. For more information about the campaign and resources for BIPOC and QTBIPOC, visit

2020 BIPOC Mental Health Month Toolkit Materials